About Public Label

Public Label is a daily newsletter about the new economy of aspiration.

A new taste economy is emerging — one where the technologies you use signal as much about you as the brands you wear. Digital products now carry cultural weight, aesthetic meaning, and social status in ways once reserved for luxury goods.

At the same time, the traditional markers of aspiration — fashion, beauty, hospitality, design — are being rewritten by technological expectations. Luxury brands are adopting AI, personalization, and new digital rituals not as add-ons, but as essential components of best-in-class experiences.

Public Label tracks both sides of this shift: how taste-driven industries are adapting to tech, and how tech is becoming a signal of aspirational identity.

This is cultural intelligence for the age of AI.